Best Digital Marketing Coaching in Mumbai
Why Would You Choose Us?
- Musemaa Digital Marketing Institute
- Free Domain for Individual
- Holds the best Placement Record
- Student Portal include videos, exams, notes & placement
- Training by Google certified industry experts
- Hands-on practical provided
- Internship programs (3 Months or 6 Months)
- Career Guidance & Preparation
- Education Loan Facility Available
- Flexible Batch timings
- 6 Months Membership
- Learning Experience
- Action speaks louder than word
- 9 Certifications
An advanced Digital Marketing Course
- DIGITAL MAARKETING OVERVIEW
- SEARCH ENGINE OPTIMIZATION
- CONTENT MARKETING
- Website Structuring: Domain & Hosting
- Website Creation Using WordPress
- GOOGLE Analytics
- Understanding Acquisition & Conversion data
- Google Search Console
- Google My Business: Local Listings
- Social Media Optimization
- Facebook Organic
- Twitter Organic
- LinkedIn Organic
- Youtube SEO: VSEO
- Search Engine Marketing: Google AdWords
- SEARCH Advertising
- DISPLAY Advertising
- YOUTUBE Advertising
- Facebook Advertising
- LinkedIn ADS
- Conversion Tracking Tool
- Advanced Digital Marketing Course
- Remarketing & Conversion
- EMAIL Marketing
- Growth Hacking
- Introduction to Affiliate Marketing
- Introduction to Google AdSense
- Google Tag Manager
- SMS Marketing
- Media Buying
- Freelancing Projects
DIGITAL MARKETING OVERVIEW
Digital marketing is a combination of several processes that associate advertisers with their target audience via digital channels. Digital marketing is considered to be a compelling choice for business owners who aim to set a firm digital footprint. In this digital era, digital marketing strategies have yielded unparalleled results, and it is crucial for any local business or startup company.
As digital marketing is a booming field, the demand for experts in this billion-dollar industry is heaving every year. Most people consider digital marketing as the ideal choice for elevating their brand authority in the digital world. With proper implementation of digital marketing techniques, a business can accomplish its goals effortlessly.
Digital Marketing is a vast field where one can explore a lot of intriguing analyses and relish their work as an internet marketer. From search engine optimization to social media management, every single element in the digital marketing strategy adds value to the business. It is important for students to take up a good digital marketing course to secure high marks.
If you are interested in taking up a digital marketing course, Musemaa Institute can help. With several years of experience as a digital marketer, the instructors in the institute will be there to provide you with complete support throughout the years.
SEARCH ENGINE OPTIMIZATION
Search engine optimization is all about fine-tuning the available website to get better rankings in search engines like Google, Bing, or Yahoo. Nowadays, people rely on search engines to find solutions for their problems and answers to their questions. For instance, a user who desires to buy a new home will consider internet search as the first step to find top constructions companies or houses on sale.
This is a huge opportunity for real estate companies, and they can provide the best home for their customers. When the real estate company has a website and pops up just in front of the target audience, it is beneficial for the users and the company. This is how search engine helps every business to gain new customers, increase website traffic, and more. It is crucial for business owners to have good SEO executives by their side.
SEO is one of the important parts of digital marketing. If you are intrigued about SEO techniques, consider enrolling for a course at Musemaa Institute. From advanced tools to technical know-how and expert guidance, you will find it easier to complete the learning effortlessly.
Content marketing is an effective strategy used by business owners to captivate new customers and also retain the existing customers with various types of content. From blogs to podcasts and videos, there are several ways to promote a business and keep the audience engaged. This extraordinary approach helps in brand promotions also.
Content marketing incorporates several tasks of creating content in the relevant format like blogs, newsletters, whitepapers, social media posts, emails, videos, and more. When you get it right, there are several benefits. It is found that businesses with blogs have yielded 50% more leads than those who don’t have one. 47% of buyers scroll through the content before interacting with the sales team.
Content marketing strategy has been used for higher growth rates in the business. Most business marketers are now considering content marketing as lead generation is comparatively effective in content marketing. Content marketing can be specified in various stages, beginning from the awareness stage. In the awareness stage, the best content includes articles, blog posts, e-books, videos, and newsletters. The consideration stage can be effective with how-to-articles, how-to videos, checklists. The closing stage is crucial as it incorporates user-generated content, product video, and buyer’s guide.
Website Structuring: Domain & Hosting
This course is created to pave a path toward a better study in web development and design. Whether you have a minimum experience or just beginning, it is crucial to start with the best website development course. A website structure is significant for a business website as people who visit the page can convert into customers.
It is all about having the best website, so business owners and people who want a website are endeavoring every step to find the best web developers. It is essential to consider the available resources provided along with this course. If you are interested in learning, ensure that you enroll in a course at Musemaa Institute.
Website Creation Using WordPress
If you are looking for the best way to create WordPress, you can confidently rely on WordPress. A content management system like WordPress is considered to be the reliable choice for creating an amazing website in an easy way. It is crucial to have a piece of better knowledge in this content management system as you can craft an aesthetically appealing website at ease.
Many companies look for WordPress web developers as it is the simplest solution to create a fully-functioning website. Whether it is a static or dynamic website, you can always trust the quality resources provided in the course to learn more about the website creation process. As one of the finest content management systems in the world, the demand for WordPress website creation is heaving. It will be helpful for students or business owners, so you can always consider taking up the educational program at Musemaa Institute.
Google Analytics is a service that offers statistics and essential analytical tools for search engine optimization and marketing purposes. The service is the best Google marketing platform, and it can be accessed by everyone to Google account.
Google Analytics keeps track of website performance and accumulates user insights. It can assist organizations in evaluating brief sources of user traffic finetune successful marketing activities. Whether it is small or medium-sized retail websites, Google Analytics can be a great choice to determine customer behavior. It is essential to utilize the best tool to analyze the business for enhancing sales.
Understanding Acquisition & Conversion data
For the past six years, the cost to acquire new customers has increased more than 50%. Marketing is way too expensive, and customers’ loyalty towards a brand is way too less. Customer acquisition is the ideal process of gaining new customers or clients to your business.
As a customer acquisition professional, you will use various techniques to increase lead generation and turn potential prospects into new customers. The goal of the process is to generate a strategy with reference to the time-tested techniques. With an exceptional strategy, you will find customers and increase revenue for the business. Conversion data is also important to understand the strategies and how they perform.
Google Search Console
Google search console is an exceptional web service that lets webmasters determine the indexing status and visibility optimization of a particular website. There are several features incorporated in the service that allows webmasters to evaluate the site map, crawl rate, and understand statistics of Googlebot accessing a particular site.
The options like creating a robot.text, linking internal and external pages to the website is quite easy with the Google Search console. Moreover, Google analyzes the keywords used by the target audience to reach your website. With all the features, Google Search Console remains one of the strongest services for the business website. Learning about Google Search Console can help individuals or students to get a complete understanding of the customer behavior pattern to reach the website.
Google My Business: Local Listings
Google My Business is crucial for any business to get identified by the locals. A business owner who aims to gain more customers needs to list their business in Google My Business Local listings. With the right strategy, the chances of increasing business sales are higher.
Google shows the GMB Listings to users who search for local businesses. The local search usually ends with the “near me” phrase, and the search results are based on the geographic location of the user. It will be helpful for entrepreneurs and local business owners to get new customers. This is one of the crucial elements in digital marketing, and people can start learning about GMB listings for their business or clients.
Social Media Optimization
Social Media is one of the best platforms for businesses and budding startups to gain new customers and brand authority. With the prowess of digital tools, social media optimization can be done by experts easily. There are various social media platforms like Facebook, Twitter, LinkedIn, Instagram, and more.
It is hard to find the target audience for a particular company in only one social media. So digital marketers have to learn every social media platform for better understanding. When you have a precise idea of the strategies used, there are no problems creating the best social media strategy for your business or your clients.
Organic reach helps businesses to promote their products or services without paid distribution. From showing posts in people’s feeds to increasing brand awareness, there are several ways Facebook Organic can help people to gain quality leads or accomplish business goals. Not all brands have the same audience. Therefore, it is essential for companies to implement a curated strategy that suits the business requirements.
Learning Facebook Organic can help individuals to improve the marketing prospects of the clients. Gaining a few valuable leads over hundreds of random fans can be effective for a business which can be done with the curated strategy. A targeted marketing approach and trivial customizations to a business page can be the ideal technique for businesses.
In this topic, you will be getting to know about the Twitter business’s existence creation from scratch. On completing the course, you will have a precise understanding of the advanced marketing approach and curated strategies that suit business needs. It is essential to understand how to handle the Twitter account for business. Hashtags, lists, Twitter tools, and popular Twitter campaigns are a part of the Twitter Organic chapter in our digital marketing course.
LinkedIn is the most effective professional network so that one can build a strong company portfolio in the social media platform. It is essential to understand the best techniques helping to get quality connections and gain suggestions from others. Moreover, the courses allow students to utilize the Groups-drive traffic with news and discussions.
As a business organization, a professional LinkedIn page is crucial to move forward in the digital world as a successful company. With this course, you will get to know about the professional company page creations and Showcase Page. Moreover, there is a lot to do to keep the audience engaged which is also covered in the course.
YouTube SEO: VSEO
When it comes to YouTube, there are so many competitors in today’s world for every business. It is important for YouTube content creators to utilize YouTube Keyword research in a proper manner. From creating a high retention video to ranking factors and video optimization in YouTube, you will learn all the important elements of YouTube SEO. Many businesses are creating YouTube channels to keep their audience engaged and informed about the products or services they offer. Ensure that you utilize the prowess of SEO to gain high views on YouTube.
Search Engine Marketing: Google AdWords
This chapter in the digital marketing course commences with the Adwords account setup followed by Ad-Words account management. From billing in Ad-Words to creating the campaigns, you will learn it all easily. At first, the students will be provided a broad understanding of the campaign purpose and account limits in AdWords.
This chapter also helps students learn location and language settings, networks and devices, bidding, and budget. Ensure that you also learn start date, end date, or ad scheduling. Ad delivery, demographic bidding, Ad groups and keywords, Display Ad Server, and Keyword Types are the critical elements of the course you can’t miss out on.
Search advertising incorporates various branches like text ads, guidelines, image ad formats, and guidelines. Landing page optimization is a crucial part of search advertising, along with the evaluation of performance. The metrics like CTR, average position, and search term are used.
It is essential for the students to learn about the report, segment data analysis, and impression shares. When you are implementing the strategy, it is crucial to know about AdWords Policies and Ad extensions. Whether you think about a dynamic search campaign or a call-only campaign, you will get to know about the curated strategy for better rankings.
Display advertising is considered an effective approach to increase brand awareness or promote products/services. Various ads like responsive ads, retargeting ads, native ads, and social ads are all considered. Moreover, there are many choices for interest targeting, contextual targeting, and topic targeting.
Display Ads are images with attributes. It is essential to understand those display ads do not search ads. The guidelines of text ads, image ad formats, and other important elements are provided in the course. The basic targeting methods like keywords, placement targeting, and more are taught by expert digital marketers.
YouTube attracts two billion visitors every month, and it is considered to be a great choice for business owners to endeavor their marketing approach with the YouTube Ads. YouTube has a global reach that surpasses most social media platforms and search engines.
If you are trying to finetune your YouTube marketing strategy, it is essential to utilize the time for securing the best knowledge from experts. In this course, you will know the right approach to creating highly-ranking videos on YouTube and the monetization process. The course starts with YouTube channel creation and YouTube keyword research. Get to know about the YouTube ranking factors, video optimization, and more.
Facebook advertising needs no introduction, but it is essential to know a few things about the process. From creating campaigns to tracking their performance, there are several elements that you need to take care of. The course will help you set the objective right as the first step is to understand your goal of using Facebook Advertising.
LinkedIn ADS is a great choice for B2B advertising which lets marketers connect with the target audience who have a business mindset. However, LinkedIn Ads are not limited to B2B companies as they can be a great promotional aid for non-profit organizations, universities, and more. In this course, you will be learning about sponsored content, sponsored messaging, text ads, dynamic ads, and more. The objective of LinkedIn ads is primarily based on the business and campaign goals. Students will get a better understanding of the optimization of campaigns.
Conversion Tracking Tool
Knowing the right conversion tool to use will make it easier to unveil the powerful data accumulated from the target audience. From noticing marketing potentials to increasing sales and decreasing promotional costs, there are several ways in which you can benefit by using conversion tracking software. If an individual in marketing doesn’t have access to the right tools, there will be no precise understanding of how promotions can add value to your business. It will be easier to evaluate the best digital marketing activities that drive conversions with the right tool. Our course gives a brief introduction to conversion optimization, conversion planning, and landing page optimization.
Advanced Digital Marketing Course
The advanced digital marketing concepts can transform you into an internet marketing expert in domains like SEO, social media, PPC, digital analytics, content marketing, email marketing, and more. Get access to all the resources that will help you learn more with the right digital marketing approach.
Though people have basic digital marketing knowledge, it is essential to continue learning in the marketing field and stay ahead of the competitors. Every business needs a marketing team to keep its products and services thriving. With the evolution of the internet, the game of marketing took an amazing turn of events. Advanced Digital marketing course helps you get a proper idea of the complete course without any hassles.
Remarketing & Conversion
It is crucial to understand conversion and implement conversion tracking for a business. Remarketing or retargeting is one approach in digital marketing that describes the approach of serving ads to the target audience who visited the website once but didn’t’ make any further steps. Marketers consider this approach the best, so you can always start with this method to gain knowledge and win over the audience of your client’s business or yours.
Email marketing has been one of the effective promotional tools used by marketers for several years. Though email was not considered the best option to communicate after the advent of advanced digital technologies, marketers changed the way of connecting with customers. Every individual’s smartphone is linked with their email IDs, and you can easily get in touch with the customers. Any marketing approach available in the industry can provide assurance like email marketing as it incorporates the prowess to make the customers notice.
A notification is sent directly to the target audience about your offers, new products, announcements, or simply a promotion on a regular basis. Email marketing is one important marketing approach, so you can learn in detail about the method in detail.
The course offers you a basic introduction to email marketing and how it works. From building an email list to creating content and email campaign optimization, the course comprises all the elements you need to improve your marketing knowledge. It is essential to know the CAN spam act and understand the best email marketing practices in detail.
Growth hacking or growth marketing is the cost-effective digital marketing approach that helps businesses grow and also assures user retention. From selling products to gaining brand exposure in the digital world, growth hacking has been used by several companies. Growth hacking is basically the best choice for start-ups and local businesses. Organizations with a limited budget for promotions that needs instant results can consider growth hacking programs.
Growth hacking and marketing are two approaches with subtle yet essential differences. Growth hacking is an ultimate choice for customer acquisition or encouraging people to make use of certain products or services. The course lets you understand growth hacking basics, the role of a growth hacker, and finally, the Growth hacking case studies for understanding the curated strategies used by expert growth hackers.
Introduction to Affiliate Marketing
Affiliate marketing is the best marketing approach to commence a passive income stream in the digital marketing landscape. Bloggers use affiliate marketing to succeed, so you can consider this incredible attribute as the best option to start your digital marketing career. From a proper understanding of affiliate marketing to sources for making money online and affiliate applications, you will get everything required to be a better marketer.
Introduction to Google AdSense
If you are looking for ways to increase revenue through websites or blogs, it is crucial to utilize Google AdSense. In this course, you will be learning the basics of Google AdSense, code installation of Google AdSense, various types of ads, and everything you need to know about this topic. It is not just about creating Google AdSense for your website or blog. Making use of it to earn money is crucial. Ensure that you enhance the profitability via AdSense. Learning effective tips from experts will definitely help you to increase the profit from your website.
Google Tag Manager
Google Tag Manager is a free tool that guides you to simply develop and arrange the tracking infrastructure on the website. This lets you know how users are engaging with the website and evaluate your overall site performance with GTM. GTM has a wide range of native connections as custom data can be provided and evaluated with which you can measure the key performance indicators. From adding GTM to your website to configuring triggers and variables, it is crucial to managing AdWords conversion tracking, and this course helps you to do everything. First, you get to set up tools like Google Analytics, Google Remarketing, and LinkedIn code.
SMS marketing can be a great choice for people who try to improve their marketing efficiency. If you are interested in taking your marketing approach to the next level, SMS marketing can be an ideal choice. It is crucial to utilize every aspect of SMS marketing, and that’s possible only when you understand SMS marketing. This course allows you to understand the SMS marketing approach well. Whether you want to send Bulk SMS or name the campaign, perfect guidance is important for you to complete the marketing approach successfully. SMS content, character limits, and timing are the important attributes that you will understand by taking up the course.
Media buying is one of the paid marketing endeavors used by many brands. The main objective is to identify and buy the right ad space that covers your target audience in the right amount. You don’t have to splurge more in this marketing effort. Whether it traditional or trendy marketing approach, media buying is a crucial aspect that you can’t miss out on.
Freelancing projects help individuals to work for brands across the globe. If you are good at digital marketing, it will be easier to earn more money in freelancing projects. First off, you have to know the right digital platform to find projects and choose based on your skillset. Whether you work for local or international clients, it is all about knowing the basics of freelancing. The top-notch educators in the institute will help you for sure.
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